UTM Link Builder

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Build UTM tracking URLs for Google Analytics campaigns. Add source, medium, and campaign parameters.

Build UTM URL

Website URL *

Campaign Source * (utm_source) Where the traffic comes from

Campaign Medium * (utm_medium) Marketing channel

Campaign Name * (utm_campaign) Name of your campaign

Campaign Term (utm_term) Paid keywords (optional)

Campaign Content (utm_content) Differentiate ads (optional)

Quick Presets

Generated UTM URL

Parameter Breakdown

UTM Parameter Guide

Parameter	Required	Purpose
`utm_source`	Yes	Traffic source (google, facebook)
`utm_medium`	Yes	Channel (cpc, email, social)
`utm_campaign`	Yes	Campaign name
`utm_term`	No	Paid keywords
`utm_content`	No	Ad differentiation

Frequently Asked Questions

UTM parameters are tags added to URLs to track the source of website traffic in Google Analytics. The 5 UTM parameters are: utm_source, utm_medium, utm_campaign, utm_term, and utm_content.

Yes, UTM parameters are case-sensitive in Google Analytics. "Google" and "google" will appear as separate sources. We recommend using lowercase and hyphens consistently.

UTM parameters should not affect SEO negatively when used correctly. However, always add rel="canonical" to pages with UTM-tracked URLs to prevent duplicate content issues.